June 02, 2011

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Op-ed: With many of our PR tactics failing, let’s use Bible to reinforce our right for this land While facing the nations of the world, the State of Israel’s public relations officials tried everything, ranging from the security argument, through the narrow borders and all the way to the strategic threat. Yet it’s not working and remains unconvincing. When we adopt this kind of PR, the world tries to come up with solutions to the security problem: Utilizing satellites, cameras, electronic fences, multinational forces, demilitarized zones and all sorts of other creative notions. We tried PR strategies premised on various arguments. We made use of the Holocaust, the expulsion from Spain, the Crusades and anti-Semitism. We enlisted all the blood libels to the cause in an effort to prove our righteousness, yet it hasn’t worked either. In fact, we have seen the opposite effect. Suddenly we discover that not only Turkey boycotts us, but also Scotland, not to mention the British academic boycott and all sorts of other such moves. After trying so many ineffective PR methods, perhaps we would do well to go back to the simple approach – the Bible. After all, we are speaking to the Christian and Muslim worlds. These two religions recognize the Biblical story, the Bible’s truth and its sanctity. Both religions admit that the Jewish People is the people of the Bible. So instead of seeking security arguments to justify our right for this land and for Jerusalem, let’s go back to our roots and speak the Biblical language which the world understands.

Watchman

I'm a watchman for Christ, looking on the horizon in expectation for the fulfillment of God's Word.

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